Called the Platinum Experience, the club has created what they believes is a unique bundle of benefits for their fans and customers, from pitch-side access before the match and a visit from a first team player after the game to an insight into their corporate strategy from Ferran Soriano, the chief executive of the club and City Football Group.
And this season, guests will be joined by the Barclays Premier League trophy – complete with its own security guard, who accompanies the silverware wherever it goes.
The Platinum Experience is situated in a double-box in the Colin Bell Stand, which can accommodate up to 20 guests. The space has been fitted out to a high standard, and can be dressed according to our guests’ needs, be that a fine-dining sit-down meal or a more informal buffet-style arrangement.
On the back of successfully designing and building corporate hospitality boxes for Harvey Nichols, EA Sports and Arabtec as well as fitting out the state of the art home team changing rooms, Preferred Spaces were chosen as the interior design contractor to lead this project from conception to completion.
Its neutral decor means the box can also be branded by corporate customers, should they require it. The product is sold on a match-by-match basis and is a bespoke match day experience with prices starting from £12,500, rising to £25,000 for the highest profile fixtures.
The new suite is part of an on-going programme of improvements at the Etihad Stadium; the most significant being the current expansion of the South Stand.
Justice Ellis, head of marketing at the club, said: “At Manchester City, we have always prided ourselves on offering our fans and corporate customers a truly memorable match-day. With the launch of the Platinum Experience, we are now able to offer guests an exclusive insight into the inner working of the club, from the boardroom to the first ream dressing room.