Harvey Nichols has unveiled a concept box at the Etihad Stadium, home of Manchester City Football Club, designed by refurbishment specialist Preferred Spaces.
The 8ft x 11ft platinum hospitality box now includes designer clothes for men and women together with jewellery, handbags and shoes from designers including Jimmy Choo, Christian Louboutin and Dolce & Gabbana.
Justice Ellis, Manchester City’s marketing manager, said: “This is a first in UK football, making the traditional corporate box offering even more imaginative and exciting. We know our customers value a unique experience every time they visit and the Harvey Nichols box epitomises this.
“The concept combines the exciting worlds of fashion and football to provide the ultimate match day or non-match day experience for everyone. It is another example of the club’s ambitions to push the boundaries of corporate hospitality and non match day events.”
Preferred Spaces, Managing Director, Jeremey Plastow said, “We have created a first in world football; a space that incorporates luxury and practicality, and within which visitors can enjoy a range of the very best Harvey Nichols’ experiences, on or off match day.”